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It is crucial to plan the contents of the mystery box. To ensure that they are appealing to the masses it is important to include products that align with the interests of your intended audience and values. In addition, you should invite your subscribers to share their experiences with your brand via social media. This will boost participation and a sense of community that can lead long-term satisfaction for your customers. It is also worth considering adding a subscription to your mystery box to ensure that you can deliver items on a regular basis while keeping a relationship with your audience.