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In addition, they are an excellent method to raise brand awareness and increase loyalty.<br><br>Companies should think about the customers and their preferences when deciding which products they will include in a curated collection. Market research can help businesses identify the kinds of products their intended audience would prefer. They can also use this information to tailor products to the preferences of their customers. They should also choose top-quality items that are in line with the theme.<br><br>Additionally brands can also create a unique experience for unboxing by incorporating an additional feature or an exclusive item in their mystery boxes. This can create a sense of exclusivity and enhance the value of the items. It is important to consider this carefully but also ensure that the additional feature or item doesn't diminish the value of the other items inside the box.<br><br>To maintain consumer trust, companies should also give a clear explanation of the contents and importance of their mystery boxes. This is essential to avoid a disappointing or unprofessional practices and to ensure that the products are safe for consumption.<br><br>Utilizing WPC's Mystery Box app, users can customize their mystery box offerings to fit their business's specific requirements. They can mix their top-selling items with new ones, or include new products into the mix to encourage sampling and exploration. 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